Sky Original - Then You Run

Released on Sky Max in July 2023, this British-German thriller dark comedy follows four English high school friends whose summer vacation takes a dangerous turn. After stealing heroin from one of their uncles, they find themselves on the run—caught in a chaotic, high-stakes chase.

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Drawing inspiration from the campaign’s social assets and trailer, I focused on incorporating stylistic elements that reflected the show’s rebellious energy and fast-paced intensity. The animation features graffiti-style write-on text and flickering, disappearing typography, reinforcing the raw, street-inspired aesthetic.

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The credits are framed with a gritty graffiti design, while subtle flickering streetlights add depth and atmosphere. As the sequence builds, each element disappears one by one—until only the word "RUN" remains, echoing the show’s central theme before snapping back to the credits.