Sky Original - Mr BigStuff

Released on Sky Max in July 2024, Mr BigStuff is a British comedy series following two estranged brothers attempting to mend their fractured relationship—though their sibling rivalry may be beyond repair. Across six episodes, the show explores themes of broken families, fragile masculinity, and the world of carpet sales.

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For this campaign, I took inspiration from several graphic details found in the trailer. To bring these elements to life, I used a Title Zoom Out transition to move from the credits to the key art, seamlessly integrating the credits into the door to make them blend naturally with the scene. The title art features a slight wiggle effect, taken directly from the campaign assets, keeping everything visually cohesive and centered. To enhance the atmosphere, the lights flicker on and off, while dust particles float through the air, adding depth and texture. Finally, the animation transitions back to the credits using the paintbrush effect, reinforcing the handcrafted aesthetic present in the show’s branding.